OMD 2007 - Düsseldorf’

Europe’s leading fair for digital marketing (Text- and Photo material OMD)

On the 25th. and 26th of September 2007 opens in Germany the leading fair for digital marketing, already for the eighth time in a row the door of Düsseldorf.

After the overwhelming response of the OMD 2006 with 180 exhibitors and over 6,600 visitors OMD 2007 their offer to expand so there is more exhibition space for a more informative offer, along with the regular quality contacts to the marketing sector. You stay the focal point of the market place and the success of the business fair. This is strengthening as before to a turn-around and fishing point for the digital branch .

2007 the fair on the Düsseldorf fair grounds in the larger halls 9 and 10. In Hall 9 the logistics centre with entrance- and registration area as well as the press club and the fair can be found there, too. The new concept allows for the first time the of having all exhibitors under one roof. Hall 10 here the whole area is for exhibitors.

Digital marketing will stay strong this year with increases in advertising revenues. The internet has risen to the fourth larges ad medium. This success is due to the further specialization and the high demands on the marketers to be more decisive in this area.

As trend scout and impulse presenter for the digital marketing the OMD 2007 and therefore the current topics and innovations of the branch presented: from Video-Ads to interactive communities up to the new Targeting-solutions.

Successful start to the OMD 2007 - Internationalisation

Your new international adjustment that the OMD already has in the fore-ground at the same time in 2 marketing -top-events which were proven. So the fair in frame work of the commercial festivals in Cannes and the London Online Marketing 07 successfully presented as a brand at international locations. With two events the OMD 2007 could position themselves as an international turning and fishing point of the Online Marketing-Scene festivities and the bridge to the up coming fair in September.

We chose both events at the right time, so the brand OMD can be transported to other countries. The networking at the highest level receives the acceptance. The event sends a noticeable signal in the direction of potential exhibitors and visitors the know the importance of being present at the OMD 2007 , notes Frank Schneider, Director Marketing & Communication, IGEDO Company positive earnings over two OMD-Kick-Offs in Cannes and London.